Milwaukee’s emergence as a host for major national events has brought significant economic benefits to our city. The 2024 Republican National Convention (RNC) and the expansion of the Baird Center are prime examples of how such events can positively impact our local economy.
The 2024 Republican National Convention
In July 2024, Milwaukee welcomed the RNC, drawing tens of thousands of visitors and media personnel. A report by Tourism Economics revealed that the convention generated a total economic impact of $321.5 million, surpassing initial projections. This figure includes $216.3 million in direct spending and $16.8 million in state and local taxes. The event also supported 3,441 jobs, providing a substantial boost to our local workforce. Source
Baird Center Expansion
Following its expansion, the Baird Center has become a hub for large-scale gatherings. In its first year post-expansion, the center hosted 192 events with over 420,000 attendees, resulting in an economic impact of $174 million. This development has not only increased business for local hotels, bars, and restaurants but has also positioned Milwaukee as a competitive destination for future conventions and events. Source
Community Perspectives
Local business owners have experienced varying impacts from these events. While establishments near event venues reported increased patronage, some businesses outside the immediate vicinity noted less significant effects. This underscores the importance of strategic planning to ensure that the benefits of hosting major events are distributed throughout the community. Source
Looking Ahead
Milwaukee’s successful hosting of the RNC and the thriving Baird Center demonstrate our city’s capacity to attract and manage large-scale events. These experiences provide valuable insights for future event planning, emphasizing the need for inclusive strategies that maximize economic benefits across all neighborhoods. As we continue to build on this momentum, Milwaukee is well-positioned to become a premier destination for national and international events.